I believe that creating a PLN can involve meeting individuals in person through networking events and social events. In the podcast episode assigned for this week, Sophie Lui highlighted the importance of sending physical tapes and reaching out via phone to initiate coffee meetings and networking opportunities. Though it is difficult to “cold-call” as she stated, it is important to establish your presence with others and create new opportunities for yourself. By utilizing her method and mindset, one could establish personal and meaningful connections with others that can then be used to support yourself on social media. It is also important to make connections with those based on your interests and specific focuses as this could help grow a social media campaign and gain support from others online. Another way that you could create a PLN is by discussing and sharing important issues or topics with your friends, families, classmates, or co-workers to highlight your interests and share resources. By finding and connecting with individuals with similar goals and mindsets, we cannot only create an effective social media campaign but attract other like-minded individuals online and share resources and support one another.